Stellar communication turns uncertainty into clarity and resistance into momentum. A well-timed story or a simple infographic can help people feel seen, supported, and ready to move forward—especially during disruption.
Throughout my 25+ year career, I’ve led internal communications and change management initiatives that have had lasting impact.
Highlights:
- Led global CRM overhaul at Neste Purina (training eight global teams with full adoption)
- Drove tech adoption at Biller Genie by creating phased change communications, explainer videos, and interactive infographics that lifted email CTR 70% and accelerated client onboarding
- Boosted employee engagement at Maritz through segmented social campaigns and rewards-platform storytelling that increased platform usage and lowered turnover
- Built and executed end-to-end change management strategies for complex rollouts, including stakeholder impact analysis, hypercare support materials, and multi-channel communications (town halls, emails, visuals).
- Collaborated with graphic designers and IT teams to produce high-impact videos, interactive infographics, and town-hall assets that made complex changes feel clear and human
- Managed communications and impact tracking across global and cross-functional audiences, using metrics to refine plans
- Transformed resistance into buy-in by developing personalized stakeholder journeys and storytelling content that consistently improved engagement and accelerated project success